Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.

Websites Aren’t a “Set it and Forget it” Kind of Thing

If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime will cause your would-be customers to turn to your competitors instead.

The Benefits of Regular Maintenance

Many people don’t realize the benefits of site maintenance, or even know that it should be happening.  Not you though, you’re already ahead of the game by reading this article!

Your website performance, it’s load time, downtime and uptime, are all dependent on the WordPress software and plugin functioning as they should.

Your website’s growth, it’s fresh content, analytics monitoring and design changes, are all dependent on you having someone making sure all updates to the website are done in a smooth, scheduled and error-free fashion.

Maintenance Workflow

At Capulin Creative, we take great care to first backup your website, and check it after our updates for any issues. Our software keeps a record of everything we update so if there is ever an issue, we can see what was changed and revert back. Also included in our monthly maintenance report are performance and security scans. If in the event we ever catch a security or performance issue, it becomes a support ticket and we address it before you ever know there’s a problem.

Couldn’t I do all of this myself?

Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress dashboard, you wouldn’t have a record of what was done. If an update to a plugin or theme created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

It Costs More to Fix Than to Maintain

Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your website running properly.

Call in a Professional

Why not deal with what you know best and let us deal with what we know best? Would you try to fight a court battle without a lawyer? Would you try to re-wire your home without an electrician? Of course not!  Then why try to maintain your own website if you’re not a web professional?  By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors, and will gain an incredible peace of mind knowing everything is taken care of.  

If you’re interested in chatting with us about maintaining your website, contact us to learn how we can keep your site in great shape for your customers.