salt health

website | Branding

| Print materials & graphic design | consulting

SALT Health provided us with a unique challenge: how do you market a brick and mortar healthcare provider that has yet to have the brick and mortar? The goal was to build a website and create other branding and marketing materials for SALT Health that would draw in memberships to its unique healthcare proposition as they continued to build the state-of-the-art facility in Bentonville, Arkansas.

CHALLENGE

Draw in potential members in advance of the state-of-the-art facility being complete and able to offer services. The phased in approach meant that the site and other marketing efforts (including branding a new business and public relations at the ground breaking) would be in place to offer substantial information to draw in potential members. Soon, the physician was able to start seeing patients in an alternate care setting, and then the building would open with additional services.

SOLUTION

We were able to partner with the client to develop an extensive marketing program prior to the facility being complete, this included targeted PR, a robust marketing website with back-end technology to streamline the membership process and patient integration, and a role in helping execute key branding initiatives in the design and construction of the building itself. By the time the building was complete, SALT had already signed up members.

PROCESS

WEBSITE DESIGN

Development: We developed a site architecture that would allow a visitor to understand the mission and benefit of SALT Health, while providing them helpful resources, ability to become a member and more.

Content: We worked with SALT to develop strategic content that would explain their unique mission and value proposition in the healthcare arena.

Technology: One of the most crucial elements was to tie membership into electronic medical records (EMR). We built a form that would allow visitors to not only become members through payment and registration, but also be automatically integrated into their eEMR software—this worked for individual and family on one go.

brand identity, consulting, & PR

We developed complete brand guidelines for all of their digital and print marketing materials. As a start-up ourselves, as well as a marketing partner to so many small businesses, we were able to help SALT establish best practices so they had a head start both in their marketing strategy and their new business. Because of CC’s reach in the region, we were able to help SALT position itself with its best foot forward as a new business in a booming area with stiff competition.